Welcome to the

Steady Sales Online Academy

Proven and powerful, on-demand courses and tools.

Earn a 2x ROI in 12 weeks from my flagship CSR Sales Masterclass. Or make extraordinary gains in my Sales Grit Meets Self Mastery course for Producers.

Both come with a 100% money back guarantee!

Get instant access to user-friendly, potent and some FREE

Courses, Guides & Tools

To help insurance sales and service teams serve better and sell more

The MasterClass

Nationally acclaimed, field-tested, and the only CSR sales course that guarantees results. It's also fun, fast and flexible.

The Course

Transform Your Inner Critic into a Championship Coach. Make extraordinary gains in sales and mastery of high-leverage life habits in three, 30-day sprints.

The Way

The way is free, it's foundational, it's four useful resources to jumpstart growth. Let's do it.

The Toolkit

The Swiss Army knife of action planning, goal pursuit & skill development, get four tools in one.

FREE field notes to help

Transform Your Inner Critic Into a Championship Coach

The Anxious Salesman Field Notes are completely FREE. Instantly access three tools that will touch your heart, ease your mind, and transform how you sell and serve.

  1. The How-To Intro, the 1st Chapter, and the DIY Guide from my acclaimed book, "The Anxious Salesman."

  2. A just-in-time coaching webinar for B2B pros who seek growth but are sick of all the rah-rah mindset hype, and alpha-male be-a-closer BS.

  3. Priority waitlist and entrance to the beta-group for my hybrid course (e.g. live coaching + asynchronous learning), entitled "Sales Grit Meets Self Mastery""

Services to get you focused, fired up & following through

Work With Sheldon

I promise to energize you, your team, and the results you attain this year.

Be Inspired

My keynotes, workshops, and seminars leave the audience with tools in their pockets, hearts touched, spirits lifted, and minds engaged for growth.

Fired and Focused

I can help any team because: 1) I meet you where you are. 2) I ignite your own desire to improve, 3) Together we repeat, repeat, repeat. This is the road to results.

Trusted since 2002 by elite independent insurance agencies and the companies that serve them