Marketing Challenge: As a business start up, Two Rivers Mediation had an abundance of great ideas and plans, but lacked a systematic approach to identify and implement the lowest cost – highest return activities. It was also too easy for Max and Elise to lose focus on their core value proposition while exploring the many alternative possibilities for their services
“Every person who starts a new business has their doubts, and it’s critical to have someone on their side who radiates excitement and positivism about the potential of their vision. Sheldon is that person. His enthusiasm, creativity, resourcefulness and know-how put you well on your way towards realizing your dream. And talk about value! He guarded our financial resources (even more carefully then we did) while coming up with marketing ideas which were fun, exciting and which worked.”
Max Rivers and Elise Rosenblatt, Founders, Two Rivers Mediation.