See Me In Action2018-12-26T22:51:49+00:00

LESSON CENTRAL

Watch | Read | Listen

Watch

6-min highlights from 60-min Keynote to Sales Leaders

35-sec. Sales focus=focused practice. BEEP, voice mail. Huh?

20-sec. Start building sales skills – start with you inner dialogue.

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18-sec. Riff on perception gap between buyers & sellers

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Read: Articles, Essays, and Tips

The Contents of a Marketing Plan

LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success.

The 7 Steps of the Sales Process

No matter what you're selling, every sales person follows roughly the same pattern. It's a rare sale that doesn't include each of these steps in one form or another. Understanding the basic structure of sales helps ensure success.

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Guerrilla Salesmanship

This is an audio replay of a chapter preview for the latest Guerrilla Marketing book, in which I’m a featured author. This book became an Amazon bestseller in the same week it was released. The chapter title is: “Guerrilla Salesmanship. How a vintage Airstream trailer, chocolate chip cookies and artful questions turned a start-up tech support company into a market leader.”

Audio Replay of an Insurance Agency CSR Training Call

This replay is of a complimentary training call for Insurance Agency Customer Service Reps in MA and NJ.  The class recaps  a live presentation about the four success principals required to boost cross selling effectiveness. Prudential Insurance Agencies sales training re-cap call

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