LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success.
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers.
No matter what you're selling, every sales person follows roughly the same pattern. It's a rare sale that doesn't include each of these steps in one form or another. Understanding the basic structure of sales helps ensure success.