Case: As a nationally respected non-profit, Global Routes wanted to increase the number of college age students enrolling in its overseas teaching internships.
Challenge: Global Routes had a solid 15 year growth history. However, its core offering had become high school programs that consumed the lion’s share of resources. Growth in the teaching internships was flat.
Recommendation: Leverage the alumni base to act as a distributed ‘sales force’ throughout the country. Forge relationships among select college administrators on targeted campuses in the U.S., and keep top of mind.
Result: Secured invitations from several elite institutions for private, on-campus informational sessions promoted by the university. Developed a how-to manual so that alumni could easily help Global Routes help the world.
“Paying for the services of the Steady Sales Group was a stretch for our organization – but it was worth every penny.”
Kenneth Hahn, President. www.globalroutes.org (413) 585-8895