Case: As a nationally respected non-profit, Global Routes wanted to […]
CHALLENGE: Large […]
Gained entré to 6 potential strategic partners, and laid the ground work for future collaboration Negotiated the creation of a free CAIA private label, on-line bookstore with a major industry publisher. Negotiated free periodical advertising, and shared-cost direct mailing to over 10,000 highly targeted prospects.
Sales Challenge: For over 20 years across multiple US cities […]
Developed and executed a methodical sales process including call back schedules, call scripts and sequenced correspondence. Helped fill to capacity the first program Steady Sales was hired to sell. Spearheaded the launch of a sales oriented Web conference that yielded a nearly 300% ROI. A 950% ROI was earned on the fees paid to The Steady Sales Group.
Over 12 additional clients and $80,000 in new business.
Developed go to market corporate positioning, strategy and tactics. Completed a down and dirty marketing plan and annual budget. Developed the necessary tools to support an outsourced sales function.
Forged a relationship with a the largest health care provider in the region, and co-marketed the seminar series in a low cost, high frequency manner to medical professionals.
Gained a high degree of confidence, and excitement about "getting out and selling." Increased focus, self-accountability, and forward momentum. Developed a strong program that "feels right."