Steady Sales Success Stories
My Greatest Success Comes from My Clients Success

UMASS Amherst Professors

www.isenberg.umass.edu


Case: Two finance professors in the school of management at UMass-Amherst wanted to launch an investment seminar series.

Challenge: Did sufficient market demand exist in the Pioneer Valley for a series of non-commercially oriented, investment seminars to be successful?

Recommendation: Hone the offering. Focus on an easily targeted population segment within the appropriate demographic, and market test the concept.

Result: Forged a relationship with a the largest health care provider in the region, and co-marketed the seminar series in a low cost, high frequency manner to medical professionals.

“Sheldon helped us forge a relationship with a the largest health care provider in the region, and co-marketed the seminar series in a low cost, high frequency manner to medical professionals.”

Professor Anurag Sharma, PhD (413) 545-5682, and Professor Nelson Lacey, PhD (413) 545-5630 – both at UMASS/Amherst Isenberg School of Management.