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The following success stories, and client references come from my work as a Guerrilla Marketing Coach. Please read on to learn what my clients had to say about working with me, and feel free to call them for a direct reference.
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Case: Hubcap Consulting is a Sole Proprietorship that specializes in writing c++ and python code on a contract basis. Hubcap's owner, Mark Bucciarelli, was interested in expanding his service offerings to include open source consulting, but had only vague or conflicting notions of how and where to begin. Challenge: Although Mark had received expert advice on certain aspects of sales planning, the offer was still imprecise, the value ill defined, and the best approach to new sales illusory. Perhaps more important, Mark was far less comfortable being a "salesman" than he was being a technician. Recommendation: Hone the offering and focus on developing expertise in the high value and high demand skill set. Start out small as a way to gain confidence, polish the offering and deliverables, and conduct local market research to assess viability. Then zero in on high probability prospect firms with a well-crafted program, and a scripted approach, presentation and close. Result: Gained a high degree of confidence, and excitement about "getting out and selling." Increased focus, self-accountability, and forward momentum. Developed a strong program that "feels right." Client Reference: "Following one piece of Sheldon's advice resulted in a sale worth three times what I paid him for the advice."
Client: Parenting ABC'S Sales Challenge: Sara had an intellectual understanding of the need to approach decision makers directly, but had no direct sales strategy, and no systematic means of tracking prospects through a sales pipeline. Sara was also hampered by an unwieldy prospect and customer database. Client Reference: "Working with Steady Sales gave me the skills and confidence to grow my business and to realize more ambitious marketing goals."
Sales Challenge: David had a broad awareness of the need to approach potential strategic partners to build a referral base, but relied on an erratic and scattershot method of approaching them. Being human, David could easily succumb to distractions from core requirements, and allow the symptoms of cold call reluctance to freeze activity. Client Reference: "Sheldon help me develop a methodical and disciplined approach to building my referral base. After our work together, I was much better equipped to articulate my value in a way that mattered to prospects, and stick to a sales plan. He gave me deeper confidence in my ability to make cold calls and be successful."
Client: Eyecuity Client Reference: Mr. Jeff Gelbard, President. (413) 268-7258
Client: Page Product Design Client Reference: "After several enjoyable coaching sessions with Sheldon, the team at Page Product Design has been able to identify and act on business opportunities with much greater effectiveness. Sheldon’s extensive knowledge, straightforward approach and contagious enthusiasm were exactly what we needed to get focused and move our business forward." Jamie Page, President – (413) 586-7132
Client: Dessert Works Client Reference: "Sheldon helped me see that every day there is something simple I could do to make my business more successful. Yet the simple things were sometimes hard for me, like picking up the phone to call a prospective retailer to carry my products. Even finding the right language to talk to perfect strangers about what it is I do, which is make wonderful chocolates, seemed onerous. But Sheldon made it so easy. His advice helped me market my business in the most effortless manner possible. Now business is oh so sweet. Thanks, Sheldon!" Ms. Loralee Pilon, Owner. (413) 222-5906
Client: Metacomet Systems Client Reference: "Every time I spoke with Sheldon he gave me a useful piece of advice that I was immediately able to put in action as a means of boosting my sales effectiveness." Mr. David Marlin, President. (413) 536-5989
Client: Earthdance Marketing Challenge: The Earthdance Team understood the importance of tapping into a large database of past customers, friends, and associates in order to build the organization, but needed help developing a strategy to do just that. What were the best ways to leverage the power of volunteers, and use the small paid staff as efficiently as possible? Where was the "lowest hanging fruit", what were reasonable expectations and goals, and what tactics could be implemented to achieve them? Client Reference: "Over the last eight years as the Director of this organization, I have written 4, 5, or 6 marketing plans…which stayed just that, plans. With Sheldon's assistance, I was able to identify the core goals, and a specific series of tasks to accomplish them. His regular assistance and follow-up has allowed Earthdance to commence marketing efforts that have had clear, tangible results. It has been inspiring to work with Sheldon, and FUN! I highly recommend him as a champion guerilla marketing coach." Andrew Gaines, Director. (413) 634-5678, ext. 3
Client: Aldene Etter — Massage Therapist Marketing Challenge: With out any marketing budget to speak of, but an abundance of talent, Aldene needed help developing and implementing quick start no/low cost methods of building her client base. She had excellent ideas but had difficulty sorting out the most cost effective ones, and then implementing them in a focused manner. Client Reference: "Sales and marketing are NOT often on my mind. Fortunately, as a solopreneur, I have Sheldon's expertise to guide me. Ideas, suggestions, and much more EASILY come from him when we meet or talk on the phone. With his guidance, I have been able to make a few key shifts in my marketing strategy (yes I HAVE a marketing strategy BECAUSE of Sheldon) that have increased my net income." Aldene Etter, Licensed Massage Therapist. (413) 549-2016
Client: Two Rivers Mediation Marketing Challenge: As a business start up, Two Rivers Mediation had an abundance of great ideas and plans, but lacked a systematic approach to identify and implement the lowest cost – highest return activities. It was also too easy for Max and Elise to lose focus on their core value proposition while exploring the many alternative possibilities for their services Client Reference: "Every person who starts a new business has their doubts, and it's critical to have someone on their side who radiates excitement and positivism about the potential of their vision. Sheldon is that person. His enthusiasm, creativity, resourcefulness and know-how put you well on your way towards realizing your dream. And talk about value! He guarded our financial resources (even more carefully then we did) while coming up with marketing ideas which were fun, exciting and which worked." Max Rivers and Elise Rosenblatt, Founders, Two Rivers Mediation.
Client: Paul Jacobs Moving Client Reference: "My work with Sheldon was quite remarkable. He brainstorms very effectively about low cost ways for them to increase sales. I was amazed at the variety and number of useful ideas he came up with to help me grow my business". Paul Jacobs (413) 433-1258
Client: Mark's Sunoco Client Reference: Mr. Mark Bander, Owner. (413) 665-74
Client: My Guardian Angel Client Reference: "Although my industry is very small and very unique, Sheldon was able to capture its essence in less than an hour of interviewing me. The Steady Sales Group was immediately able to save me hundreds of dollars in unnecessary expenses, which I otherwise would have spent through knee-jerk responses." Mo Grossberger, President. (413) 624-0200
Client Reference: "After 18 years of professional selling working with Sheldon was just what I needed; he took me to the next level. In the short time that I worked with him, he helped me recognize the need to change my sales approach and with it came great results: $35,000 of new business in three months to be precise. No longer do customers see me as a salesman, but as someone who can bring value to their business - and they are willing to pay extra for it. Thanks Sheldon." Chris Sorenson, Account Executive — (413) 612-6122
Client Reference: "Working with Sheldon has been fantastic. He has the rare capacity to integrate encouragement and his contagious enthusiasm with the nitty-gritty, nuts and bolts of getting a business or practice off the ground. In a short period of time he had me off and running. I feel well supported and recommend him highly.” Carol Hetrick, Master Trainer — (413) 367-2684
Sales Challenge: Coming off one of the best sales years ever, this long-established marketing research firm experienced an unexpected and dramatic Q1 slow-down. Having been more an order-taker than a prospector during the past year, the VP of Sales & Marketing needed to re-commit himself to direct sales efforts and implement a new strategy of engaging prospective clients. After having secured a high-quality and targeted list of prospects, the company needed help honing its message and developing an effective engagement process. Client Reference: "Sheldon's ability to understand his clients' situation, help them clarify their goals, lead them in developing a plan of action and then assisting in the implementation of that plan is unsurpassed. Sheldon's work with me has had a reinvigorating effect that's translated into both renewed sales success and a rekindling of my love for my work. Sheldon is an absolute pleasure to work with; his enthusiasm and energy is contagious. He loves what he does - and he has no greater joy than in seeing the tangible product of his work as exemplified by his clients' successes. I now have a systematic, effective and sustainable prospecting methodology that is achieving both our primary - as well as many secondary - sales and marketing goals. Thank you Steady Sales!" Lou Davis, VP Sales & Marketing, Market Street Research — (413) 584-0465
Client Reference: "I've been a farmer for the last 15 years, however my passion has been to start a business which would highlight my tracking skills. I never would have gotten on track with tracking if it wasn't for Sheldon. He helped me devise a plan of action which was organized, timely, and targeted – no fluff. I'm now light years ahead of where I'd be if I attempted this project on my own. Equally important is the fact Sheldon has never forgotten to check on me and has become a real friend as well as business associate.” Alan Emond, Owner
Client Reference: "I highly recommend Sheldon Snodgrass of the Steady Sales group. In a few short weeks I have landed meetings with my target contacts due to his advice and have secured one contract already. I recommend him highly for his realistic, efficient, and integrity based approach to marketing." Frieda Reischman, Owner
Client: Peter Farber, Wide-Eyed Marketing Client Reference: "As a small business start-up, the lack of response to my sales effort had sorely taxed my confidence. I considered throwing in the towel. Sheldon's enthusiasm, validation, and concrete to-dos completely reversed the situation within a few months.” Peter Farber, President, Wide-Eye Marketing LLC. — (413) 303-0815
Client Reference: "I had gotten used to the feeling that I was banging my head against a wall, whenever I would begin a new marketing project. I knew on some level, that just like the project that came before, it would bear little fruit for all of my efforts. But soon after I began coaching with Sheldon, things shifted. The projects I undertook were more challenging on a personal level, but I could sense I was actually gaining ground. Working with Sheldon, I learned key skills that helped me establish a solid foundation for my business, skills that continue to grow and develop, along with my profits. Most wonderful though, is that these very same skills have greatly enhanced my capacity to help my patients.” Amy Levitin, Licensed Acupuncturist — (413) 625-9600
Client: David Jean Cleaning Service Client Reference: "I worked with Sheldon for over a year, and everything got better. Revenue went up, I hired more staff, I created more repeatable systems, and I found more time to pursue other passions. Without fail, I could always count on Sheldon to be clear, supportive, creative, and empowering. To kick your results up a few notches, give this man a call!” David Jean— (413) 256-0050
Client Reference: "Sheldon provided me a formula for success that took into account my individual needs and my business. Beginning with his comprehensive intake form and several personal interviews, Sheldon worked with me to develop both a marketing plan, and a disciplined approach to its execution. I am as confident as ever that the plan we devised and lessons I learned are vital to my business success. Thanks so much Sheldon!" Marie Lisewski, Owner, Laurel Mountain Gift Baskets — (413) 527-1243.
Sales Challenge: TruePresence offers Fortune 500 web design and Internet marketing talent to small to medium businesses at an affordable price. The value is tremendous. But starting a new business just two months after relocating to the area presented major challenges to Dan. The TruePresence menu of services is vast and its target market spans practically very major industry vertical. Focus was a challenge and of course marketing dollars were highly constrained. Dan’s shotgun approach wasn’t communicating the value of his offerings, and other than online marketing, nothing he did seemed to work.Client Reference: "Sheldon quickly helped me implement a systematic method of developing and tracking business contacts that would benefit from my services. Then he gave me the focus to go narrow and deep into specific industry verticals. We did considerable research into best practices for these industries, so we implemented a direct sales campaign and tracked progress. With Sheldon’s coaching, we developed specific scripts for specific applications, rather than the generic sales speak one finds from many other sales trainers and coaches. The most pleasant surprise was the enormous amount of specific industry expertise and experience Sheldon brings to the table. The value of Sheldon’s MBA becomes evident as we learn from his ability to weave business strategy with sales technique, and emotional intelligence - a rare gift indeed. With my sales success faltering I knew I needed someone exceptional to help. Thanks goodness I found Sheldon. My only regret is that I didn’t find him sooner.” Dan Green, Franchise Owner, True Presence. |
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© 2006 Steady Sales Group