SUCCESS STORIES

Mike Brown"I am very pleased
with the services provided by the Steady Sales Group. After just six weeks, we have noticed a significant improvement in the performance of team members making & closing cold calls, overcoming price objections and reducing drag accounts. I highly recommend Sheldon and The Steady Sales Group to any organization looking for a professional sales consultant that can deliver results."

Mike Brown, President, Camfour

www.camfour.com

"Sheldon contributed to a panel that also included marketing and advertising experts, and a father and son in a family business, going through a "makeover" in their thinking, Sheldon's contribution was strong and creative, motivating them in their particular situation, but also inviting the audience to see how they each had challenges that could be addressed by his comments. He also took the lead in coordinating the thoughts of all the panelists into a useable whole. He is undoubtedly energetic, positive, likeable and talented, both as educator and practitioner."

Ira Bryck, Director, UMass Family Business Center, UMass, Amherst

"Sheldon's ability to understand his clients' situation, help them clarify their goals, lead them in developing a plan of action and then assisting in the implementation of that plan is unsurpassed. Sheldon's work with me has had a reinvigorating effect that's translated into both renewed sales success and a rekindling of my love for my work. Sheldon is an absolute pleasure to work with; his enthusiasm and energy is contagious. He loves what he does - and he has no greater joy than in seeing the tangible product of his work as exemplified by his clients' successes. I now have a systematic, effective and sustainable prospecting methodology that is achieving both our primary - as well as many secondary - sales and marketing goals. Thank you Steady Sales!"

Lou Davis, VP Sales & Marketing, Market Street Research
www.marketstreetresearch.com.

Jim C"Sheldon, thanks so much for your consultations. You've helped tremendously to get us focused on the priorities at hand so we could grow in a much more profitable manner. Thanks to your help, we have a solid foundation to build upon and we look forward to a continued relationship!"

Jim Crickenberger, Owner
Money Wise Solutions

"I highly recommendThe Steady Sales Group to anyone that really cares about their business. Sheldon came highly recommended, and in a few short conversations I realized he would more than live up to the recommendation. Sheldon was particularly adept and sensitive to the issues at ThinkFit of blending Art and Business and maintaining our mission. Sheldon’s insights and preparation were on target and enormously helpful. He was there in our corner through a delicate period of growth where many factors had to be balanced. Sheldon immediately grasped the situation. He handled it gracefully and competently helping to navigate a new path."

Paul Widerman, President, ThinkFit
www.thinkfit.com

Kay Vie"I benefited
immensely from my work with Sheldon. I walked away feeling more confident about my sales approach, and my ability to directly yet courteously qualify prospects; a balance that was always difficult in the past. Most important, I left Sheldon’s coaching sessions motivated to make changes.”

Kay Vie, Account Executive,
Rediker Software

"Sheldon helped me see that every day there is something simple I could do to make my business more successful. Yet the simple things were sometimes hard for me, like picking up the phone to call a prospective retailer to carry my products. Even finding the right language to talk to perfect strangers about what it is I do, which is make wonderful chocolates, seemed onerous. But Sheldon made it so easy. His advice helped me market my business in the most effortless manner possible. Now business is oh so sweet. Thanks, Sheldon!"

Loralee Pilon, Owner, Dessertworks
www.dessertworks.com

"Thank you, thank you, thank you, so much! You helped me tremendously - just to slow down and THINK. A very important step in my crazy life, and the best thing I can do for myself (and my husband!)now. I was so inspired by your workshop and the group of professionals who attended. I can't think of a better person to go to for advice and support than you, Sheldon!"

Kathy Foster, Workshop Participant

"Sheldon provided me a formula for success that took into account my individual needs andmy business. Beginning with his comprehensive intake form and several personal interviews, Sheldon worked with me to develop both a marketing plan, and a disciplined approach to its execution. I am confident as ever that the plan we devised and lessons I learned are vital to my business success. Thanks so much Sheldon!"

Marie Lisewski, Owner Laurel Mountain Gift Baskets
http://www.laurelmtbasket.com

"Following one piece of Sheldon's advice resulted in a sale worth three times what I paid him for the advice."

Mark Bucciarelli, Owner, Hubcap Consulting
http://www.gaiahost.com


Sales Coaching and Guerilla Marketing Coaching

Client: Page Production Design



www.pageproductdesign.com

Sales Challenge: As a start up design engineering firm, PPD knew it had to leverage existing relationships, but also had to begin forging new ones. The fastest way to do that was by making cold call introductions to a select group of targeted prospects. The challenge was PPD had no experience in building and using a prospect database, let alone how to turn cold calls into warm calls, and ultimately make the sale.

Client Reference: "After several enjoyable coaching sessions with Sheldon, the team at Page Product Design has been able to identify and act on business opportunities with much greater effectiveness. Sheldon’s extensive knowledge, straightforward approach and contagious enthusiasm were exactly what we needed to get focused and move our business forward." Jamie Page, President – (413) 586-7132


Client: Eyecuity



www.eyecuity.com

Sales Challenge: Mr. Jeff Gelbard the founder of Eyecutiy Systems invented a pioneering product for visual acuity testing that both automated a formerly manual system, and provided a narrowcasting (direct sales messaging) capability directly in the Doctor's office. Eyecuity Systems need to do some test marketing, get consumer feedback, roll out a pilot sales program that included recruiting some Manufacturers Reps in the field.

Client Reference: Mr. Jeff Gelbard, President. (413) 268-7258
Mr. Jeff Gelbard, President. (413) 268-7258


David Fish

Client: David Fish

Sales Challenge: David had a broad awareness of the need to approach potential strategic partners to build a referral base, but relied on an erratic and scattershot method of approaching them. Being human, David could easily succumb to distractions from core requirements, and allow the symptoms of cold call reluctance to freeze activity.

Client Reference: "Sheldon help me develop a methodical and disciplined approach to building my referral base. After our work together, I was much better equipped to articulate my value in a way that mattered to prospects, and stick to a sales plan. He gave me deeper confidence in my ability to make cold calls and be successful."
Mr. David Fish, Independent Mortgage Broker. 866-667-3474


Client: Parenting ABC'S



www.parentingabcs.com

Sales Challenge: Sara had an intellectual understanding of the need to approach decision makers directly, but had no direct sales strategy, and no systematic means of tracking prospects through a sales pipeline. Sara was also hampered by an unwieldy prospect and customer database.

Client Reference: "Working with Steady Sales gave me the skills and confidence to grow my business and to realize more ambitious marketing goals."
Ms. Sara Tanne, Executive Director. (888) 488-2227


Client: Hub Cap Consulting



www.gaiahost.coop

Case: Hubcap Consulting is a Sole Proprietorship that specializes in writing c++ and python code on a contract basis. Hubcap's owner, Mark Bucciarelli, was interested in expanding his service offerings to include open source consulting, but had only vague or conflicting notions of how and where to begin.

Challenge: Although Mark had received expert advice on certain aspects of sales planning, the offer was still imprecise, the value ill defined, and the best approach to new sales illusory. Perhaps more important, Mark was far less comfortable being a "salesman" than he was being a technician.

Recommendation: Hone the offering and focus on developing expertise in the high value and high demand skill set. Start out small as a way to gain confidence, polish the offering and deliverables, and conduct local market research to assess viability. Then zero in on high probability prospect firms with a well-crafted program, and a scripted approach, presentation and close.

Result: Gained a high degree of confidence, and excitement about "getting out and selling." Increased focus, self-accountability, and forward momentum. Developed a strong program that "feels right."

Client Reference: "Following one piece of Sheldon's advice resulted in a sale worth three times what I paid him for the advice."
Mark Bucciarelli, Owner. (413) 253-0020


my first success story

hello.  this is my first list type thingy


 

 

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