Success-Stories: Coaching

Sales Coaching and Guerilla Marketing Coaching

Client: Brain Gym International

www.braingym.org

Client Reference: "Working with Sheldon has been fantastic. He has the rare capacity to integrate encouragement and his contagious enthusiasm with the nitty-gritty, nuts and bolts of getting a business or practice off the ground. In a short period of time he had me off and running. I feel well supported and recommend him highly.”

Carol Hetrick, Master Trainer — (413) 367-2684

Client: Valley Communications

www.valleycommunications.com

Client Reference: "After 18 years of professional selling working with Sheldon was just what I needed; he took me to the next level. In the short time that I worked with him, he helped me recognize the need to change my sales approach and with it came great results: $35,000 of new business in three months to be precise. No longer do customers see me as a salesman, but as someone who can bring value to their business - and they are willing to pay extra for it. Thanks Sheldon."

Chris Sorenson, Account Executive — (413) 612-6122

Client: My Guardian Angel

Sales Challenge: Difficulty pinpointing the highest return sales and marketing activity from among the many "should do's" and "could do's". Required a systematic focus on developing a sales action plan and accompanying techniques to execute effectively.

Client Reference: "Although my industry is very small and very unique, Sheldon was able to capture its essence in less than an hour of interviewing me. The Steady Sales Group was immediately able to save me hundreds of dollars in unnecessary expenses, which I otherwise would have spent through knee-jerk responses."

Mo Grossberger, President. (413) 624-0200

Client: Mark's Sunoco

Marketing Challenge: Mark's greatest challenge turned out not to be a marketing one, but rather one of vision and life goals. Mark loved the business of auto repair but found himself in the service station business instead. He felt bound to his leased location because it brought a steady stream of gas customers, which gave the appearance of a bustling business. But the most profitable and enjoyable business was from repairs not from gas. Consequently, our work focused on developing a plan to unshackle himself from the filling station so Mark could do what he loved to do.

Client Reference: Mr. Mark Bander, Owner. (413) 665-74

Paul Jacobs Moving

Client: Paul Jacobs Moving

Marketing Challenge: Paul started his part-time moving company to offer customers an alternative between the complete do-it-yourself move and hiring a moving company. His major challenge however was in thinking beyond the traditional marketing models of brochure placement, yellow pages and advertising.

Client Reference: "My work with Sheldon was quite remarkable. He brainstorms very effectively about low cost ways for them to increase sales. I was amazed at the variety and number of useful ideas he came up with to help me grow my business".

Paul Jacobs (413) 433-1258

Client: Two Rivers Mediation

Marketing Challenge: As a business start up, Two Rivers Mediation had an abundance of great ideas and plans, but lacked a systematic approach to identify and implement the lowest cost – highest return activities. It was also too easy for Max and Elise to lose focus on their core value proposition while exploring the many alternative possibilities for their services

Client Reference: "Every person who starts a new business has their doubts, and it's critical to have someone on their side who radiates excitement and positivism about the potential of their vision. Sheldon is that person. His enthusiasm, creativity, resourcefulness and know-how put you well on your way towards realizing your dream. And talk about value! He guarded our financial resources (even more carefully then we did) while coming up with marketing ideas which were fun, exciting and which worked."

Max Rivers and Elise Rosenblatt, Founders, Two Rivers Mediation.

Aldene Etter

Client: Aldene Etter — Massage Therapist

Marketing Challenge: With out any marketing budget to speak of, but an abundance of talent, Aldene needed help developing and implementing quick start no/low cost methods of building her client base. She had excellent ideas but had difficulty sorting out the most cost effective ones, and then implementing them in a focused manner.

Client Reference: "Sales and marketing are NOT often on my mind. Fortunately, as a solopreneur, I have Sheldon's expertise to guide me. Ideas, suggestions, and much more EASILY come from him when we meet or talk on the phone. With his guidance, I have been able to make a few key shifts in my marketing strategy (yes I HAVE a marketing strategy BECAUSE of Sheldon) that have increased my net income."

Aldene Etter, Licensed Massage Therapist. (413) 549-2016

Client: Earthdance

www.earthdance.net

Marketing Challenge: The Earthdance Team understood the importance of tapping into a large database of past customers, friends, and associates in order to build the organization, but needed help developing a strategy to do just that. What were the best ways to leverage the power of volunteers, and use the small paid staff as efficiently as possible? Where was the "lowest hanging fruit", what were reasonable expectations and goals, and what tactics could be implemented to achieve them?

Client Reference: "Over the last eight years as the Director of this organization, I have written 4, 5, or 6 marketing plans…which stayed just that, plans. With Sheldon's assistance, I was able to identify the core goals, and a specific series of tasks to accomplish them. His regular assistance and follow-up has allowed Earthdance to commence marketing efforts that have had clear, tangible results. It has been inspiring to work with Sheldon, and FUN! I highly recommend him as a champion guerilla marketing coach."

Andrew Gaines, Director. (413) 634-5678, ext. 3

Client: Metacomet Systems

www.metacometsystems.com

Sales Challenge: As a master software engineer, David would succumb too easily to presenting the technical sophistication of his products primarily to IT departments. Instead, he needed to develop a business focused value proposition to present to executive level decision makers. Next came the need to hone a sales "script" to improve the receptivity of his target audience.

Client Reference: "Every time I spoke with Sheldon he gave me a useful piece of advice that I was immediately able to put in action as a means of boosting my sales effectiveness."

Client: Dessert Works

www.dessertworks.com

Sales Challenge: As a start up business owner working part time, Loralee needed to find that elusive balance among the competing demands of generating new sales, internal operations and an unrelated part-time job. She had an abundance of great ideas and support, but needed help developing and implementing quick start strategies to generate immediate revenue at the least cost.

Client Reference: "Sheldon helped me see that every day there is something simple I could do to make my business more successful. Yet the simple things were sometimes hard for me, like picking up the phone to call a prospective retailer to carry my products. Even finding the right language to talk to perfect strangers about what it is I do, which is make wonderful chocolates, seemed onerous. But Sheldon made it so easy. His advice helped me market my business in the most effortless manner possible. Now business is oh so sweet. Thanks, Sheldon!"

Ms. Loralee Pilon, Owner. (413) 222-5906