SUCCESS STORIES

Mike Brown"I am very pleased
with the services provided by the Steady Sales Group. After just six weeks, we have noticed a significant improvement in the performance of team members making & closing cold calls, overcoming price objections and reducing drag accounts. I highly recommend Sheldon and The Steady Sales Group to any organization looking for a professional sales consultant that can deliver results."

Mike Brown, President, Camfour

www.camfour.com

"Sheldon contributed to a panel that also included marketing and advertising experts, and a father and son in a family business, going through a "makeover" in their thinking, Sheldon's contribution was strong and creative, motivating them in their particular situation, but also inviting the audience to see how they each had challenges that could be addressed by his comments. He also took the lead in coordinating the thoughts of all the panelists into a useable whole. He is undoubtedly energetic, positive, likeable and talented, both as educator and practitioner."

Ira Bryck, Director, UMass Family Business Center, UMass, Amherst

"Sheldon's ability to understand his clients' situation, help them clarify their goals, lead them in developing a plan of action and then assisting in the implementation of that plan is unsurpassed. Sheldon's work with me has had a reinvigorating effect that's translated into both renewed sales success and a rekindling of my love for my work. Sheldon is an absolute pleasure to work with; his enthusiasm and energy is contagious. He loves what he does - and he has no greater joy than in seeing the tangible product of his work as exemplified by his clients' successes. I now have a systematic, effective and sustainable prospecting methodology that is achieving both our primary - as well as many secondary - sales and marketing goals. Thank you Steady Sales!"

Lou Davis, VP Sales & Marketing, Market Street Research
www.marketstreetresearch.com.

Jim C"Sheldon, thanks so much for your consultations. You've helped tremendously to get us focused on the priorities at hand so we could grow in a much more profitable manner. Thanks to your help, we have a solid foundation to build upon and we look forward to a continued relationship!"

Jim Crickenberger, Owner
Money Wise Solutions

"I highly recommendThe Steady Sales Group to anyone that really cares about their business. Sheldon came highly recommended, and in a few short conversations I realized he would more than live up to the recommendation. Sheldon was particularly adept and sensitive to the issues at ThinkFit of blending Art and Business and maintaining our mission. Sheldon’s insights and preparation were on target and enormously helpful. He was there in our corner through a delicate period of growth where many factors had to be balanced. Sheldon immediately grasped the situation. He handled it gracefully and competently helping to navigate a new path."

Paul Widerman, President, ThinkFit
www.thinkfit.com

Kay Vie"I benefited
immensely from my work with Sheldon. I walked away feeling more confident about my sales approach, and my ability to directly yet courteously qualify prospects; a balance that was always difficult in the past. Most important, I left Sheldon’s coaching sessions motivated to make changes.”

Kay Vie, Account Executive,
Rediker Software

"Sheldon helped me see that every day there is something simple I could do to make my business more successful. Yet the simple things were sometimes hard for me, like picking up the phone to call a prospective retailer to carry my products. Even finding the right language to talk to perfect strangers about what it is I do, which is make wonderful chocolates, seemed onerous. But Sheldon made it so easy. His advice helped me market my business in the most effortless manner possible. Now business is oh so sweet. Thanks, Sheldon!"

Loralee Pilon, Owner, Dessertworks
www.dessertworks.com

"Thank you, thank you, thank you, so much! You helped me tremendously - just to slow down and THINK. A very important step in my crazy life, and the best thing I can do for myself (and my husband!)now. I was so inspired by your workshop and the group of professionals who attended. I can't think of a better person to go to for advice and support than you, Sheldon!"

Kathy Foster, Workshop Participant

"Sheldon provided me a formula for success that took into account my individual needs andmy business. Beginning with his comprehensive intake form and several personal interviews, Sheldon worked with me to develop both a marketing plan, and a disciplined approach to its execution. I am confident as ever that the plan we devised and lessons I learned are vital to my business success. Thanks so much Sheldon!"

Marie Lisewski, Owner Laurel Mountain Gift Baskets
http://www.laurelmtbasket.com

"Following one piece of Sheldon's advice resulted in a sale worth three times what I paid him for the advice."

Mark Bucciarelli, Owner, Hubcap Consulting
http://www.gaiahost.com


Sales Coaching and Guerilla Marketing Coaching

Client: Global Routes



www.globalroutes.org

Case: As a nationally respected non-profit, Global Routes wanted to increase the number of college age students enrolling in its overseas teaching internships.

Challenge: Global Routes had a solid 15 year growth history. However, its core offering had become high school programs that consumed the lion's share of resources. Growth in the teaching internships was flat.

Recommendation: Leverage the alumni base to act as a distributed 'sales force' throughout the country. Forge relationships among select college administrators on targeted campuses in the U.S., and keep top of mind.

Result: Secured invitations from several elite institutions for private, on-campus informational sessions promoted by the university. Developed a how-to manual so that alumni could easily help Global Routes help the world.

Client Reference: "Paying for the services of the Steady Sales Group was a stretch for our organization – but it was worth every penny."
Kenneth Hahn, President (413) 585-8895


Client: MoneyWise Solutions

www.mwsmtg.com

Client Reference: "We are very grateful for the consultations we have had with The Steady Sales Group. Sheldon has helped tremendously to get us focused on the priorities at hand and allow us to grow in a much more profitable manner. We look forward to a continued relationship!"

Jim Crickenberger, President. (413) 565-5180

Sales and Marketing Challenge: MoneyWise Solutions had experienced double digit growth quarter after quarter after quarter since August 2001. Business was booming and so were the demands on the Sr. Management Team. Consequently, the creation and documentation of fundamental processes was being neglected. Repeatable systems of success were not being captured, resources were focused on keeping up rather than building strength, and the lifeblood of the business — the originators — was suffering from neglect.

Client Reference: "We are very grateful for the consultations we have had with The Steady Sales Group. Sheldon has helped tremendously to get us focused on the priorities at hand and allow us to grow in a much more profitable manner. We look forward to a continued relationship!"

Jim Crickenberger, President. (413) 565-5180


Client: TruePresence

Sales Challenge: TruePresence offers Fortune 500 web design and Internet marketing talent to small to medium businesses at an affordable price. The value is tremendous. But starting a new business just two months after relocating to the area presented major challenges to Dan.

The TruePresence menu of services is vast and its target market spans practically very major industry vertical. Focus was a challenge and of course marketing dollars were highly constrained. Dan’s shotgun approach wasn’t communicating the value of his offerings, and other than online marketing, nothing he did seemed to work.

Client Reference: "Sheldon quickly helped me implement a systematic method of developing and tracking business contacts that would benefit from my services. Then he gave me the focus to go narrow and deep into specific industry verticals. We did considerable research into best practices for these industries, so we implemented a direct sales campaign and tracked progress.

With Sheldon’s coaching, we developed specific scripts for specific applications, rather than the generic sales speak one finds from many other sales trainers and coaches. The most pleasant surprise was the enormous amount of specific industry expertise and experience Sheldon brings to the table. The value of Sheldon’s MBA becomes evident as we learn from his ability to weave business strategy with sales technique, and emotional intelligence - a rare gift indeed.

With my sales success faltering I knew I needed someone exceptional to help. Thanks goodness I found Sheldon. My only regret is that I didn’t find him sooner.”

Dan Green, Franchise Owner, True Presence.


Client: Laurel Mountain Gift Baskets



www.laurelmtbasket.com

Client Reference: "Sheldon provided me a formula for success that took into account my individual needs and my business. Beginning with his comprehensive intake form and several personal interviews, Sheldon worked with me to develop both a marketing plan, and a disciplined approach to its execution. I am as confident as ever that the plan we devised and lessons I learned are vital to my business success. Thanks so much Sheldon!"

Marie Lisewski, Owner, Laurel Mountain Gift Baskets — (413) 527-1243.


David Jean Cleaning Service

Client: David Jean Cleaning Service

Client Reference: "I worked with Sheldon for over a year, and everything got better. Revenue went up, I hired more staff, I created more repeatable systems, and I found more time to pursue other passions. Without fail, I could always count on Sheldon to be clear, supportive, creative, and empowering. To kick your results up a few notches, give this man a call!”

David Jean— (413) 256-0050


Amy Levitin, Licensed Acupuncturist

Client: Amy Levitin, Licensed Acupuncturist

Client Reference: "I had gotten used to the feeling that I was banging my head against a wall, whenever I would begin a new marketing project.  I knew on some level, that just like the project that came before, it would bear little fruit for all of my efforts. But soon after I began coaching with Sheldon, things shifted.  The projects I undertook were more challenging on a personal level, but I could sense I was actually gaining ground.  Working with Sheldon, I learned key skills that helped me establish a solid foundation for my business, skills that continue to grow and develop, along with my profits. Most wonderful though, is that these very same skills have greatly enhanced my capacity to help my patients.”   

Amy Levitin, Licensed Acupuncturist — (413) 625-9600


Peter Farber, Wide-Eyed Marketing

Client: Peter Farber, Wide-Eyed Marketing

Client Reference: "As a small business start-up, the lack of response to my sales effort had sorely taxed my confidence. I considered throwing in the towel. Sheldon's enthusiasm, validation, and concrete to-dos completely reversed the situation within a few months.”

Peter Farber, President, Wide-Eye Marketing LLC. — (413) 303-0815


Client: Molecules In Motion



www.moleculesinmotion.com

Client Reference: "I highly recommend Sheldon Snodgrass of the Steady Sales group. In a few short weeks I have landed meetings with my target contacts due to his advice and have secured one contract already. I recommend him highly for his realistic, efficient, and integrity based approach to marketing."

Frieda Reischman, Owner


Little Cree Spy Excursions

Client: Little Cree Spy Excursions

Client Reference: "I've been a farmer for the last 15 years, however my passion has been to start a business which would highlight my tracking skills. I never would have gotten on track with tracking if it wasn't for Sheldon. He helped me devise a plan of action which was organized, timely, and targeted – no fluff. I'm now light years ahead of where I'd be if I attempted this project on my own. Equally important is the fact Sheldon has never forgotten to check on me and has become a real friend as well as business associate.”

Alan Emond, Owner


Client: Market Street Research



www.marketstreetresearch.com

Sales Challenge: Coming off one of the best sales years ever, this long-established marketing research firm experienced an unexpected and dramatic Q1 slow-down. Having been more an order-taker than a prospector during the past year, the VP of Sales & Marketing needed to re-commit himself to direct sales efforts and implement a new strategy of engaging prospective clients. After having secured a high-quality and targeted list of prospects, the company needed help honing its message and developing an effective engagement process.

Client Reference: "Sheldon's ability to understand his clients' situation, help them clarify their goals, lead them in developing a plan of action and then assisting in the implementation of that plan is unsurpassed. Sheldon's work with me has had a reinvigorating effect that's translated into both renewed sales success and a rekindling of my love for my work.

Sheldon is an absolute pleasure to work with; his enthusiasm and energy is contagious. He loves what he does - and he has no greater joy than in seeing the tangible product of his work as exemplified by his clients' successes. I now have a systematic, effective and sustainable prospecting methodology that is achieving both our primary - as well as many secondary - sales and marketing goals. Thank you Steady Sales!"

Lou Davis, VP Sales & Marketing, Market Street Research — (413) 584-0465


 

 

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