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The 7 Steps of the Sales Process

No matter what you’re selling, every sales person follows roughly the same pattern. It’s a rare sale that doesn’t include each of these steps in one form or another. Understanding the basic structure of sales helps ensure success. Read More…

The Contents of a Marketing Plan

LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success. Read More…

Sales Resolutions, Failures and Recoveries

The sales and marketing resolutions I make, and sometimes keep, are significant not because of the day I choose to commence, but because I resolve again and again, week after week, to stay attuned to them. Read More…

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Prospecting, Cold Calls and Sales OH MY!

This is an audio of a 1 hr live seminar presentation I delivered to an audience of entrepreneurs that are part of the Hidden-tech.net alliance.

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Audio Replay of an Insurance Agency CSR Training Call

This replay is of a complimentary training call for Insurance Agency Customer Service Reps in MA and NJ.  The class recaps  a live presentation about the four success principals required to boost cross selling effectiveness.

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Guerrilla Salesmanship

This is an audio replay of a chapter preview for the latest Guerrilla Marketing book, in which I’m a featured author.  This book became an Amazon bestseller in the same week it was released.

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The chapter … Learn More