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How is Guerrilla Marketing Different from Traditional marketing?

Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. Read More…

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The Contents of a Marketing Plan

LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success. Read More…

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The 7 Steps of the Sales Process

No matter what you’re selling, every sales person follows roughly the same pattern. It’s a rare sale that doesn’t include each of these steps in one form or another. Understanding the basic structure of sales helps ensure success. Read More…

Hear Me In Action

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Audio Replay of an Insurance Agency CSR Training Call

This replay is of a complimentary training call for Insurance Agency Customer Service Reps in MA and NJ.  The class recaps  a live presentation about the four success principals required to boost cross selling effectiveness.

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Prospecting, Cold Calls and Sales OH MY!

This is an audio of a 1 hr live seminar presentation I delivered to an audience of entrepreneurs that are part of the Hidden-tech.net alliance.

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Guerrilla Salesmanship

This is an audio replay of a chapter preview for the latest Guerrilla Marketing book, in which I’m a featured author.  This book became an Amazon bestseller in the same week it was released.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The chapter… Learn More