Case: A start-up manufacturer of pioneering LED sign technology, Newscanner needed help at every level of the sales and marketing function. They needed to build a sales infrastructure, a strategic marketing plan, recruit a sales force, establish budgets, craft a corporate identity, and most importantly – sell product.
Challenge: To identify and focus on immediate revenue generating priorities while attending to sales infrastructure development, strategic planning, and other foundation building activities.
Recommendation: Focus on a handful of distinct market segments and industry verticals. Gain rapid and deep distributor and representative penetration across each target sector by outsourcing the field sales function.
Result: Developed go to market corporate positioning, strategy and tactics. Completed a down and dirty marketing plan and annual budget. Developed the necessary tools to support an outsourced sales function.
“We tried to recruit Sheldon to be our VP of Sales & Marketing. I don’t know what higher compliment I could pay.”
Frank Leja Sr., President (413) 323-4628