Sales Challenge: Coming off one of the best sales years ever, this long-established marketing research firm experienced an unexpected and dramatic Q1 slow-down. Having been more an order-taker than a prospector during the past year, the VP of Sales & Marketing needed to re-commit himself to direct sales efforts and implement a new strategy of engaging prospective clients. After having secured a high-quality and targeted list of prospects, the company needed help honing its message and developing an effective engagement process.
“Sheldon’s ability to understand his clients’ situation, help them clarify their goals, lead them in developing a plan of action and then assisting in the implementation of that plan is unsurpassed. Sheldon’s work with me has had a reinvigorating effect that’s translated into both renewed sales success and a rekindling of my love for my work.
Sheldon is an absolute pleasure to work with; his enthusiasm and energy is contagious. He loves what he does – and he has no greater joy than in seeing the tangible product of his work as exemplified by his clients’ successes. I now have a systematic, effective and sustainable prospecting methodology that is achieving both our primary – as well as many secondary – sales and marketing goals. Thank you Steady Sales!”
Lou Davis, VP Sales & Marketing, Market Street Research — (413) 584-0465