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In 4 months, my firm earned back 9 and a half times what I had invested in the Steady Sales Group. If you are looking for an individual who can deliver on the promise of generating and closing real leads that lead to real revenue Sheldon Snodgrass is your man." Charlie Epstein, President, The 401kCoach Program
www.the401kcoach.com

I highly recommend
Sheldon Snodgrass of the Steady Sales group. In a few short weeks I have landed meetings with my target contacts due to his advice and have secured one contract already. I recommend him highly for his realistic, efficient, and integrity based approach to marketing." Frieda Reischman, Owner, http://www.moleculesinmotion.com

Through Sheldon's
lively and engaging trainings, my staff and I developed effective sales scripts that both increased our closing rate, and gave us a repeatable system to consistently generate results. Because weight loss is so personal and emotional, we didn't want to use hard sales formulas. With Sheldon's help, we developed flexible scripted lines, based on respect for the client, and acknowledgement of their emotional needs. These scripts produce the sales closings we want, and ultimately allow us to help more people. "Just as I hire a tax expert to do my taxes, so I hired a sales expert to kick up my sales. You should too!"
Mary Now
30 Year Franchisee of Healthy Weigh Diet Center.
http://www.dietcenter.com

I am very pleased
with the services provided by the Steady Sales Group. After just six weeks, we have noticed a significant improvement in the performance of team members making & closing cold calls, overcoming price objections and reducing drag accounts. I highly recommend Sheldon and The Steady Sales Group to any organization looking for a professional sales consultant that can deliver results." Mike Brown, President, Camfour www.camfour.com

 

 

The Contents of a Marketing Plan

 
Overview
 
Free Monthly TeleClass  
 
   
  The 7 Steps of the Sales Process
Contents of a Marketing Plan
  Guerrilla Marketing Gems
 
     
The Contents of a Marketing Plan
A word of caution:  This marketing plan outline follows a classic form that you would encounter in any MBA program.  Rarely would I recommend a small business endeavor to complete such a plan in its entirety.  Instead, I usually begin with a guerrilla marketing inspired, 7 sentence marketing plan.   I invite you to download, for free, my e-workbook on how to write a 7 sentence marketing plan.  Simply fill in the form at the top of my home page.

1. Executive Summary
Brief statement of goals and recommendations based on hard data

2. Current Marketing Situation

  • Presents data on the market, product, competition, distribution, macro-environment. (Product fact book)
    S.P.I.N.S. Situation "Where am I", Problem identification/Implications "What is happening", Needs Assessment "Why is it happening", Solutions "What can I do about it"
  • Market Situation: Data on target market, size and growth for past years and each segment. Data on customer needs, perceptions, and buying behavior trends.
  • Product Situation: Sales, prices, contribution margins and net profits for each major product line in the past several years.
  • Competitive Situation: Major competitors described in terms of their size, goals, market share, product quality, marketing strategies.
  • Distribution Situation: Information on size and importance of each distribution channel.
  • Macro-environment Situation: Describes broad macro-environment trends - demographic, economic, technological, political/legal, socio/cultural, that bear on a product's future.

3. Opportunity and Issue Analysis

  • SWOT analysis
  • Opportunities and Threats analysis
  • Strengths and Weaknesses analysis
  • Issue analysis: Use SWOT to define the main issues plan must address
4. Objectives
Defines the plan's financial and marketing goals in terms of sales volume, market share and profit.

5. Marketing Strategy (game plan)
Broad marketing approach that will be used to achieve goals.

  • Target market
  • Positioning
  • Product Line
  • Price
  • Distribution Outlets
  • Sales Force
  • Service
  • Advertising
  • Sales Promotions
  • Research and Development
  • Marketing Research

6. Action Programs
Special marketing programs designed to achieve objectives, i.e., winning the loyalty of existing customers

7. Projected P&L

8. Controls
How will program be monitored?
 

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