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Sheldon provided me a formula for success that took into account my individual needs and my business. Beginning with his comprehensive intake form and several personal interviews, Sheldon worked with me to develop both a marketing plan, and a disciplined approach to its execution. I am as confident as ever that the plan we devised and lessons I learned are vital to my business success. Thanks so much Sheldon! Marie Lisewski, Owner
Laurel Mountain Gift Baskets http://www.laurelmtbasket.com

Through Sheldon's
lively and engaging trainings, my staff and I developed effective sales scripts that both increased our closing rate, and gave us a repeatable system to consistently generate results. Because weight loss is so personal and emotional, we didn't want to use hard sales formulas. With Sheldon's help, we developed flexible scripted lines, based on respect for the client, and acknowledgement of their emotional needs. These scripts produce the sales closings we want, and ultimately allow us to help more people. "Just as I hire a tax expert to do my taxes, so I hired a sales expert to kick up my sales. You should too!"
Mary Now
30 Year Franchisee of Healthy Weigh Diet Center.
http://www.dietcenter.com

Sheldon quickly helped me
implement a systematic method of developing and tracking business contacts that would benefit from my services. Then he gave me the focus to go narrow and deep into specific industry verticals. We did considerable research into best practices for these industries, so we implemented a direct sales campaign and tracked progress. With Sheldon’s coaching, we developed specific scripts for specific applications, rather than the generic sales speak one finds from many other sales trainers and coaches. The most pleasant surprise was the enormous amount of specific industry expertise and experience Sheldon brings to the table. The value of Sheldon’s MBA becomes evident as we learn from his ability to weave business strategy with sales technique, and emotional intelligence - a rare gift indeed. With my sales success faltering I knew I needed someone exceptional to help. Thanks goodness I found Sheldon. My only regret is that I didn’t find him sooner.”
Dan Green
Franchise Owner, True Presence.

I've been a farmer
for the last 15 years, however my passion has been to start a business which would highlight my tracking skills. I never would have gotten on track with tracking if it wasn't for Sheldon. He helped me devise a plan of action which was organized, timely, and targeted – no fluff. I'm now light years ahead of where I'd be if I attempted this project on my own.
Alan Emond, Owner
Little Cree Spy Excursions
 

 

Assessment 1: Guerrilla Marketing Readiness

 
Overview
 
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Guerrilla Marketing Readiness Assessment

Please answer each question from your current perspective. Enter your e-mail at the end of the assessment to instantly receive an interpretation of your results, and be eligible to receive our newsletter with valuable insights and words of inspiration you can immediately use to help your business. NOTE. We will absolutely positively, respect the privacy of your e-mail address, and will not sell, lend or otherwise divulge your address.

 
I see every contact with my customers and prospects as marketing. My words, attitudes and actions are all intentional and based on my marketing goals.
Less True - 1 2 3 4 5 - More True
My marketing includes an assortment of strategies and tactics.
Less True - 1 2 3 4 5 - More True
I follow-up with prospects and customers in a consistent and timely manner.
Less True - 1 2 3 4 5 - More True
My friends, prospects and customers would all say I am enthusiastic and consistently positive in all my interactions.
Less True - 1 2 3 4 5 - More True
I have a clear and specific marketing plan that guides my weekly action steps.
Less True - 1 2 3 4 5 - More True
I use online marketing as one of my major marketing weapons. I utilize email, a web site and the vast power of the Internet to reach new prospects and communicate with customers.
Less True - 1 2 3 4 5 - More True
My business is oriented to giving. We often provide free consultations, tips, gifts and information. We make generosity a part of our overall marketing plan.
Less True - 1 2 3 4 5 - More True
I look for ways to amaze my customers with exceptional service.
Less True - 1 2 3 4 5 - More True
I consistently use my imagination to develop marketing strategies that are unconventional and will capture the attention of my target market.
Less True - 1 2 3 4 5 - More True
I actively work on developing strategic alliances with other businesses.
Less True - 1 2 3 4 5 - More True
I build strong one-to-one relationships with my prospects and customers knowing that people buy from friends rather than strangers.
Less True - 1 2 3 4 5 - More True
I take consistent action on my marketing plan.
Less True - 1 2 3 4 5 - More True
I have a clear sense of the weaknesses in my business.
Less True - 1 2 3 4 5 - More True
I have a clear vision for where I want my business to be in one year.
Less True - 1 2 3 4 5 - More True
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