The Steady Sales Group

Audio Replay of an Insurance Agency CSR Training Call

admin — Fri, 18 Feb 2011 15:45:14 +0000

This replay is of a complimentary training call for Insurance Agency Customer Service Reps in MA and NJ. The class recaps a live presentation about the four success principals required to boost cross selling effectiveness.

Prudential Insurance Agencies… Learn More

Prospecting, Cold Calls and Sales OH MY!

admin — Mon, 24 Jan 2011 19:16:51 +0000

This is an audio of a 1 hr live seminar presentation I delivered to an audience of entrepreneurs that are part of the Hidden-tech.net alliance.

How to Prospect

The Contents of a Marketing Plan

admin — Thu, 16 Dec 2010 16:47:37 +0000

LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success. Read More...

How is Guerrilla Marketing Different from Traditional marketing?

admin — Thu, 16 Dec 2010 16:46:15 +0000

Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. Read More...

The 7 Steps of the Sales Process

admin — Thu, 16 Dec 2010 16:43:37 +0000

No matter what you're selling, every sales person follows roughly the same pattern. It's a rare sale that doesn't include each of these steps in one form or another. Understanding the basic structure of sales helps ensure success. Read More...

Guerrilla Salesmanship

admin — Thu, 16 Dec 2010 16:42:53 +0000

This is an audio replay of a chapter preview for the latest Guerrilla Marketing book, in which I’m a featured author. This book became an Amazon bestseller in the same week it was released.

Guerrilla Salesmanship

The chapter… Learn More

Sales Resolutions, Failures and Recoveries

admin — Thu, 16 Dec 2010 16:42:14 +0000

The sales and marketing resolutions I make, and sometimes keep, are significant not because of the day I choose to commence, but because I resolve again and again, week after week, to stay attuned to them. Read More...

The Best Sales Motivation Speech of all Time

admin — Thu, 16 Dec 2010 16:41:37 +0000

I used to think of myself as an excellent motivator; that is before a former client and friend shared the best sales motivation speech of all time from a Master.

To boost your sales effectiveness, you must listen to the… Learn More

Repetition Wins the Day in Sales and Marketing

admin — Thu, 16 Dec 2010 16:38:58 +0000

When I practiced karate some years ago, I remember repeating particular moves over and over again until I mastered them – although mastery is an elusive target because one can always improve. Read More...

How to Beat Perfection Paralysis

admin — Thu, 16 Dec 2010 16:38:22 +0000

Do you have a sales and marketing related project you’ve long intented to implement? I do, lot’s of them in fact. Frankly, my good intention ofter withers on the vine because I bump up against an invisible wall. Understanding why reveals a valuable sales and marketing lesson. Read More...