Marketing Challenge: The Earthdance Team understood the importance of tapping into a large database of past customers, friends, and associates in order to build the organization, but needed help developing a strategy to do just that. What were the best ways to leverage the power of volunteers, and use the small paid staff as efficiently as possible? Where was the “lowest hanging fruit”, what were reasonable expectations and goals, and what tactics could be implemented to achieve them?
“Over the last eight years as the Director of this organization, I have written 4, 5, or 6 marketing plans…which stayed just that, plans. With Sheldon’s assistance, I was able to identify the core goals, and a specific series of tasks to accomplish them. His regular assistance and follow-up has allowed Earthdance to commence marketing efforts that have had clear, tangible results. It has been inspiring to work with Sheldon, and FUN! I highly recommend him as a champion guerilla marketing coach.”
Andrew Gaines, Director. (413) 634-5678, ext. 3