“Within seven months, my firm earned a 300% return on investment from the work of the Steady Sales Group.”
Rob Laporte, President (413) 584-6500
Case: DISC is an Internet marketing firm with highly specialized expertise in the field of search engine optimization (SEO). Also a traditional website developer, DISC needed a way to differentiate itself in the increasingly commoditized world of website development firms.
Challenge: DISC relied too heavily on opportunistic sales opportunities, and repeat business from a small but loyal customer base. There were no proactive sales processes in place. Nor were there any mechanisms to leverage existing customer relationships or prospect data.
Recommendation: Cleaned up the in-house database, added to it high probability prospects within the territory, oriented proposal content to SEO vs. site design, and started cold calling.
Result: Over 12 additional clients and $80,000 in new business.