Sheldon contributed
to a panel that also included marketing and advertising experts, and a father and son in a family business, going through a "makeover" in their thinking, Sheldon's contribution was strong and creative, motivating them in their particular situation, but also inviting the audience to see how they each had challenges that could be addressed by his comments. He also took the lead in coordinating the thoughts of all the panelists into a useable whole. He is undoubtedly energetic, positive, likeable and talented, both as educator and practitioner." 
Ira Bryck, Director
UMass Family Business Center, UMass, Amherst.