About the President

Sheldon Snodgrass, MBA, launched his professional career out of a Military cargo plane at the US Army Airborne School in 1987. After four years as an Army officer, Sheldon advanced through various professional roles in the sales and marketing arena. He cut his teeth as a commission-only sales representative in Boston where his success led to a promotion as a sales trainer for the world’s third largest travel franchise company (Uniglobe Travel). He then moved his young family to Western Massachusetts where he spearheaded the strategic marketing efforts of a spin-off entity for the largest utility company in New England (Northeast Utilities). Sheldon was then recruited to the technology sector, working first to create a sales organization in a boutique software company (REMI), then as an account executive for a global information technology consultancy (Covansys, NASDAQ: cvns).

When Covansys closed its Springfield branch, Sheldon remained in the Pioneer Valley, where he discovered boundless opportunities to provide sales and marketing know-how to small companies. Along the way he earned an MBA from UMass Amherst, became a certified Entrepreneurial Business Planning Instructor through the NxLevel Educational Foundation.

Sheldon is also a Certified Guerrilla Marketing Coach, a designation earned in the only program of it’s kind endorsed by world famous author, Jay Conrad Levinson, the creator of the Guerrilla Marketing series of books. He has parlayed his affection for small businesses, his corporate sales and marketing experience, and continuous professional development to create his own consulting firm called The Steady Sales Group. He now specializes in helping people get a dollar out of every dime spent on sales and marketing.

Lest he be too consumed with work, his two young daughters and roles as a ski instructor and white water rafting guide keep him focused on matters of the heart. Mr. Snodgrass also volunteers his time as a support group facilitator for the Men's Resource Center of Western Massachusetts.

Download Sheldon's résumé. (24KB PDF. Downloads in 1-20 seconds, depending on your connection. Most browsers come equipped with Adobe Acrobat Reader, required to view this file. If yours doesn't, visit www.adobe.com. It's free.)

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