Steady Sales Articles
Sales and Marketing Articles

The Contents of a Marketing Plan

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LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success. Read More…

How is Guerrilla Marketing Different from Traditional marketing?

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Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers. Read More…

The 7 Steps of the Sales Process

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No matter what you’re selling, every sales person follows roughly the same pattern. It’s a rare sale that doesn’t include each of these steps in one form or another. Understanding the basic structure of sales helps ensure success. Read More…

Sales Resolutions, Failures and Recoveries

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The sales and marketing resolutions I make, and sometimes keep, are significant not because of the day I choose to commence, but because I resolve again and again, week after week, to stay attuned to them. Read More…