I love a good business story. When that story carries a sales lesson, no matter the teacher or topic, I’m always glad to evaluate my actions against those of the title character. It’s an entertaining way to study.
This month you get the story called, Say Less. Sell More. How to get people to buy from you one small step at a time.
Submit the form below and you’ll instantly receive an e-mail with a download link to a case study that I wrote about a client who made a few small changes that yielded some astounding results.
Quoting from my case study: “His e-mail reply rate doubled. The number of “gate keepers” who allowed Lou through also increased by one hundred percent. And most gratifying of all, Lou now gets five out of ten calls returned; an almost four-fold increase in success from voice-mail.”